“MARY’S KITCHEN CRUSH is all about food, friends, family and having fun in the kitchen,” said host Mary Berg. “Food is the one thing that has a magical ability to bring people together and convey so much love in just a few bites. I’m so excited to share my table with everyone.” Mary’s description encapsulates what we were trying to convey through the key art below. As the lead graphic designer on it’s development I, together with the CTV team, crafted a brand image for Mary that helped to exemplify the qualities of her personality and the shows message through well crafted visual language. From initial concept exploration, to photoshoot direction, logo creation, key art finessing and subsequent artwork collateral including mega verticals, digital boards, web banners, and social images, I helped to support the CTV team in all elements of Season 1 design from beginning to end.
Key Art Design and Development • Photoshoot Direction • Photoshop Manipulation • Logo Design • Web Banners • Digital Boards
